fashion brand printing, DTG, print on demand, eco surf brand

Print on Demand: Why It's the Eco-Friendly Option for Surf and Skate Fashion

Fashion goes hand-in-hand with some of our favourite sports. But as a surfer or skater, have you ever considered the environmental impact of your clothing choices? In this blog, we'll explore why printing on demand is a more eco-friendly option than mass production. 

Traditionally, fashion brands will print large quantities of clothing each season, either to keep up with consumer demand or to make the overall process cheaper and extend profits. This often leads to overproduction and unsold inventory, which ends up in landfills and contributes to waste and pollution. Fine for the companies who are happy they have maximised their profits, but terrible on an ecological front.

On the other hand, printing on demand is a more sustainable option as it eliminates the waste associated with mass production. With print on demand there is no minimum order run, so you only produce the clothing that is actually ordered, thus eliminating the issue of unsold inventory and the problem of having to dispose of unwanted stock.

This is at the heart of Kachina’s production process; we literally just print whatever is needed. No extra stock is left piling up, nothing is thrown away and no extra energy has been used other than what was needed. 

In addition, our print on demand methods use digital technology, which is more efficient and less wasteful than traditional screen printing, making it the prime eco option. Any waste substances like the ink from the printers (which is a miniscule amount) are easily disposed of as they are environmentally very safe, as opposed to the oil-based plastisol inks associated with screen printing. 

Another benefit of print on demand is that it allows for a wider range of design possibilities. With our digital printers there are unlimited colour choices available for any one design, so this gives us great creative scope and provides way more flexibility than that of screen printing. This keeps our designers very happy! 

In conclusion, if you're looking to make a positive impact on the environment through your fashion choices, consider buying from companies that offer print-on-demand services. Not only will you be reducing waste and pollution, but you'll also be getting the same high-quality results you need along with awesome designs.

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